Play on words

So we were talking in the van on the way home when we heard a commercial on the radio that Dick's sporting goods was going to be coming to the Kentucky Oaks Mall. We started talking about it, like their great variety of disc there for disc golf, golf equipment and stuff like that. Towards the end of my conversation I said, "ya, I love dick's". Everyone in the van bursted out laughing. I made no attempt to try and rebuttal, just let it go.

Kris